Archive for the ‘fundraisers’ tag
Fundraiser
What Event Fundraisers Can Learn from Lady Gaga
The most successful marketer in the world doesn’t work for Apple, Starbucks, or charity: water. She works for herself (and her fans). Love her or hate her, it’s Lady Gaga. With nearly 11 million Twitter followers, 38 million Facebook fans, over 1 billion YouTube views, and a net worth of $110 million, Lady Gaga understands marketing.
“Gaga and her team are some of the best marketers around; they understand the importance of integrating social with traditional media, engaging audiences in real-time, and most of all, telling a story that is relatable and worth spreading,” said Alexa Scordato, a Gaga fan, digital strategist and community manager for MAT@USC.
Lady Gaga has soared to success because she understands the same four things that are required of successful event Fundraising programs: developing and implementing an effective ask, generating sufficient attendance, creating an impactful experience, and providing robust support.
The four components of successful event fundraising:
-
Developing and implementing an effective ask: Any effective Fundraising Program starts and ends with presenting others with an opportunity to help and asking for their support. Event fundraising is no different. And yet, creating an effective request is the most neglected part of most event Fundraising Programs.
TIP for Non Profits: Develop a case-based income model and ask that supports your organization’s development efforts and growth strategy, and use it to create donations.
-
Generating sufficient attendance: One of the main reasons events don’t generate sufficient attendance is because the target is too broad. The narrower your target market segment, the more likely it is that you will be able to generate sufficient attendance. For example, an event targeted at Moms is an event without a real target, while one targeted at Mothers (ages 35-54) of children (ages 3-12) is much better because the participants will automatically have something to talk about—their many shared experiences. Moms participating in those conversations will get a much better sense of how the event appeals to their values through that targeting and can then offer up referrals and donors from within their personal networks who also have impact with those issues directly.
TIP for Non Profits: Define your target market, then develop a plan to attract and retain participants in that target.
-
Creating an impactful experience: Falling short on delivering your event participants a great experience is a wasted opportunity to earn a raving fan. You have a captive audience. Dazzle them and they will become an important resource in your recruitment and fundraising arsenal. Disappoint them and you’ll be forced to try even harder next year.
TIP for Non Profits: Design and implement an event experience suited to your organization mission, fundraising case, audience, and budget.
-
Providing robust support: From great customer service during registration, to safety on event day, to having an effective event website, an impactful experience alone is not enough.
TIP for Non Profits: Invest in the infrastructure to ensure a safe, efficient, and error-free program. The most successful events provide robust support and incredible customer service to create an extremely loyal participants base.
About the Author
Event 360 –Non Profit Fundraising and Fundraising Services
|
|
Nostalgia Electrics PCM-805 Hard & Sugar-Free Candy Cotton Candy Maker $49.99 The Hard Candy/Sugar Free Cotton Candy Maker transforms your favorite hard candies into fluffy, melt-in-your-mouth cotton candy. For a low-calorie or low-sugar treat, sugar free candies can be used – great for kids or those with dietary restrictions. Simply plug in, turn on, pour yummy candies into the center receptacle, and start spinning colorful and tasty treats. This fanciful product is fun fo… |
|
|
144 breast cancer awareness pink ribbon bracelets – bulk wholesale case lot for fundraising $14.33 144 Breast Cancer Awareness bracelets… |
|
|
Pink Ribbon Breast Cancer Awareness Plastic 54 x 72 Tablecloth Great for Fundraising Tables $0.59 These are a great, simple way to make a statement. Each 52 x 72plastic tablecloth proudly displays large pink ribbons with encouraging words of “Hope”, “Strength”, and “Courage! Unique decorations for your event or cause!… |
|
|
The Blues Brothers (Widescreen 25th Anniversary Edition) $6.97 After building up the duo’s popularity through popular recordings and several performances on Saturday Night Live, John Belushi and Dan Aykroyd–as “legendary” Chicago blues brothers Jake and Elwood Blues–took their act to the big screen in this action-packed hit from 1980. As Jake and Elwood struggle to reunite their old band and save the Chicago orphanage where they were raised, they wreak enou… |
|
|
The Blues Brothers (Full Screen 25th Anniversary Edition) $8.31 After building up the duo’s popularity through popular recordings and several performances on Saturday Night Live, John Belushi and Dan Aykroyd–as “legendary” Chicago blues brothers Jake and Elwood Blues–took their act to the big screen in this action-packed hit from 1980. As Jake and Elwood struggle to reunite their old band and save the Chicago orphanage where they were raised, they wreak enou… |
|
|
For Our Children Too!: To Benefit Pediatric AIDS Foundation $16.98 The 1996 follow-up CD to For Our Children packs less romp and more hush. Although the stellar lineup includes Celine Dion, Seal, Faith Hill, Natalie Cole, Cher, Luther Vandross, and others, For Our Children, Too is really a lullaby album and its predecessor is a party record. There are more ballads, more R&B singers, and more arrangements mired in overproduction. That said, if you want a gentler c… |
|
|
Pollyanna (Vault Disney Collection) $5.93 POLLYANNA – DVD Movie… |
|
|
The Relic [Blu-ray] $5.82 A monster runs amok in a Chicago museum on the very day the institution is holding a glitzy reception. Naturally, the museum bosses want to go ahead with their public relations even as the creature is decapitating victims. Penelope Ann Miller plays a scientist on the run from the critter (which is at times computer generated and reminiscent of the raptors in Jurassic Park), and Tom Sizemore is a c… |
|
|
SILLY STRAW PLASTIC TUBING EYEGLASS STRAWS $2.78 Drinking Glasses Literally. These clear, plastic-tubing faux-specs start in your soda, wrap around your ears and eyes, sit on your nose and end up in your mouth. You slurp and your drink zips around your face and into your yap. The last word in sophisticated beverage consumption. Made of 1/8″ and 1/4″ tubing, the slurp-parts detach for when you’re not drinking. Some folks here believe we got thi… |
|
|
Rock Star Rubber Duckies (12) $4.27 Pack includes 12 Rock Star Duckies in assorted styles: guitar players, singers and drummers. Each ducky measures 2″ tall. Do not float upright…. |
